Novatel Wireless Campaign, Mobile Business.
Yes, this is hard to believe but Novatel and YellowBikeCab made it happen first time in the nation. “Mifi” devices provided by Novatel and placed in pedicabs to provide wireless internet service for people to try it out as part of the promotion. Highly visible fully wrapped outdoor media vehicles rolled around the convention center for 3 consecutive days, 8 hours daily, providing complementary rides to convention attendees on behalf of Novatel. Thank you to Novatel for providing their Mifi devices.